Privacy Policy

Last updated: 24 April 2026.

Who we are

This is the privacy policy for craftscale.uk. The site is operated by craftscale Ltd, a company registered in England and Wales with company number 11974472 and registered office at 3 Hawksworth Street, Ilkley, LS29 9DU. craftscale Ltd is the data controller for any personal data processed in connection with this site.

If you have questions about this policy or about how your personal data is being handled, email me at ian@craftscale.uk.

What we collect, and why

This site is deliberately light on data collection. There are no comments, no user accounts, no sign-up forms, and no newsletter, and the site itself doesn't set any cookies — which is why there's no cookie banner. Nothing on the site asks you to give us your personal details.

That leaves a small amount of data that gets processed just by virtue of you loading a page:

Analytics. I use Fathom, a privacy-focused analytics service based in Canada, to see roughly how many people read the blog and which pages get visited. Fathom doesn't use cookies, doesn't track you across sites, and doesn't collect personal data. It records pageviews, referrers, and aggregated device and browser information. Fathom is the processor; their privacy policy explains this in more detail. My lawful basis is legitimate interest — I need some idea of what people read to decide what to write next.

Hosting. The site is hosted on Vercel. As part of normal operation, Vercel records short-lived access logs (IP address, request URL, user agent) for security and debugging. These are routine operational logs, not profiling, and my lawful basis is again legitimate interest.

That's all that's collected directly by this site.

Embedded content from elsewhere

Some pages load content from third-party services. When that happens, your browser talks to those services directly, and they may see your IP address and set their own cookies.

/podcasting shows the What A Lot Of Things episode list. The show artwork is served from Transistor, and clicking through to an individual episode page streams the audio from them. Transistor is the podcast host for the show.
Booking a discovery call opens Fantastical in a new tab, from either the homepage or /services. You only interact with Fantastical if you click through.
Some blog posts embed YouTube videos. YouTube will set cookies and may track you if you have a Google account.

Those services have their own privacy policies, which apply when you interact with them.

We don't sell your data, and we don't share it beyond the processors named above doing the jobs we use them for. We don't transfer data internationally ourselves, but because our processors are based outside the UK, some of the data they process on our behalf is held outside the UK, under those providers' own safeguards.

Because there's so little collected in the first place, there's not much to retain. Fathom and Vercel follow their own retention policies for the aggregate and operational data they hold; there's nothing individualised for craftscale Ltd to keep or delete.

Your rights

Under UK GDPR you have the right to:

ask what personal data we hold about you,
have inaccurate data corrected,
ask us to delete your data,
object to processing,
ask for a copy of your data in a portable format,
complain to the Information Commissioner's Office (ico.org.uk) if you think we're handling your data badly.

In practice, because this site collects so little about individual visitors, there's usually not much personal data for us to return or delete. If you want to exercise any of these rights — or you're just curious what we know about you — email me at ian@craftscale.uk and I'll respond within one month, as UK GDPR requires.

Changes to this policy